Google Heat Map – Good For More Than Ad Placements
advertising, google, heat maps
I came across this heat-map at Google today which illustrates the ideal placements for content on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance).
This heat map offers more than just information on where to place ads. Some great insight into the general layout and area performance of a web page is offered here.
Proper layout planning and effective consideration of your ideal traffic flow are very crucial steps in the web design process. Without a properly developed interface, you site will never do as well as it could. One of the most important steps in designing an effective website is to consider what you want your visitors to do, and how you want them to do it.
Websites should be built around your visitor’s desired actions, and no site should ever expect their visitors to convert themselves.
Nice article. Question: Is there a way to get heat map of my blog?
Comment by peter — February 15, 2009 @ 2:57 pm
Sure is… Try some of these sites:
http://www.mapsurface.com/
http://crazyegg.com/
http://opencube.com/mousetrends.asp
http://www.clicktale.com/
Comment by zacheos — February 18, 2009 @ 11:58 am
Here is a nice article about heat maps. Scroll down to the section that says “Where can I get real heap map of my web site”
http://www.maxi-pedia.com/heat+map
Comment by yaris — February 27, 2009 @ 9:34 am
I’ve been doing some research on eye- and click-tracking as well.
For now i’m using a free wordpress plugin but lacks the ability to generate summaries. I’ve made a list of free alternatives for Crazy Egg.
Comment by Paul Olyslager — August 29, 2009 @ 12:21 pm
Hi Paul,
Any chance to share the list of alternative that you found?
ant.trotta@gmail.com
Comment by ant — May 22, 2010 @ 2:47 am