Generate Traffic from Wikipedia
links, traffic, wikipedia
First you must analyze Wikipedia’s existing content to determine what has already already been written about your topic. It helps to read everything that you can find on Wikipedia and conduct site-based searches at Google for any pages in Wikipedia that includes your main phrases. You are basically looking for information gaps that can be further enhanced with additional content about your topic. This can be needed pages or content that added to pages that already exist.
Your goal should not be simply to add links to your site and add content that talks about your services. Rather, you should looking first to add content to the Wiki that would be helpful to the general public.
Next, create any needed pages that help to fill in the spaces about your topic. Become familiar with Wikipedia’s terms and quality guidelines before you begin. Using the Wikipedia Sandbox can help you receive feedback on your articles and content and ensure you meet the quality guidelines of the site.
Be certain to maintain a neutral point-of-view and keep your articles informative in nature.
Third, you need to supplement the existing pages that pertain to your topic. Be sure to keep the goal of adding value to the Wiki in the forefront of your mind as you do this.
Next you will need to add links from existing pages in the Wiki to the newly created pages that you have written on the topics. This is not only a guideline for all new pages and for adding content to Wikipedia, it is also a good way to send traffic and search engines into the new pages that you have created.
Lastly you will want to go back and add external links out to your website, and there are a couple of ways to do this. Links can often be added to the external links section of the pages. This is not the optimal place to put your links however, as these links are often viewed as spam and will likely be deleted by future reviewers of the page.
The other way to include external links out to your site from the pages in Wikipedia is to include your site as a third-party reference for the content that you added. If you have added content to the existing pages and you site is an authority on the topic at hand, then use your site as the reference for the information that you added. Reference links are generally seen as less-likely spam. Also be sure to use very topic specific pages in your site in the reference links, rather than just using the home page. This makes it more likely that your links will remain in place and contribute better to the content and goals of the Wiki.
Remember that all external links from Wikipedia contain a “no follow” tag. This instructs search engines to ignore a link when calculating a page’s search engine ranking.
It may be helpful to include links to other websites in the new pages that you have created in order to demonstrate the page’s neutrality on the topic.
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November 2, 2008 @ 7:22 pm
We did our site as an article in 2007 and now we are sorry. The wiki article was coming up as #1 for our site name on Google and had a PR 6 rating while our site was stuck at PR2. Later, our PR dropped from PR2 to PR0.
We had to then delete the article but it is too late now as the SE’s still have it indexed. Thanks to tips on zachgraeve.com, the PS our PR is improving again and is back to #2 and we hope it will get to PR6 or more in the future.
Also, links from wikipedia has the rel=”nofollow” tag so in our humble opinion, its futile in doing so.
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November 3, 2008 @ 6:22 am
It is very unlikely that a link from Wikipedia would have any effect (positive or negative) on your PR with Google or rankings. Getting links from Wikipedia will only bring traffic, not link juice for Google.
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411 New York
It is very unlikely that a link from Wikipedia would have any effect (positive or negative) on your PR with Google or rankings.
-Okay. We’ll buy that. Would be curious to know why we bombed though.
Getting links from Wikipedia will only bring traffic, not link juice for Google.
-Yes, that was one of the reason we aded links but “editors” removed the loinks within days. We then created the article instead which they were fine with and it stayed for months. We then received traffic from Canadians and always thru wikipedia and while using Google.ca, we discovered what had happened.
We’ll implement the “div based” codes you mentioned in another post and thanks again.
[Reply]
zacheos
When you say bombed, do you mean that your visible PR from Google dropped, or that your traffic and rankings dropped? The PR as shown in your toolbar is not the same PR that Google uses to calculate rankings and should not be viewed as a major aspect of rankings.
Another way to get some links that will aid your site’s rankings and deliver traffic would be to write a few “Top 100″ posts on your site. An article with good content, pictures, and quality information titled “Top 100 Things to do NY City” could bait a lot of links. Write the article, make sure it is catchy and has pictures and submit it to all the top social bookmarking sites out there and watch the links and traffic roll in. I would also add a “Hottest Articles” category to your blog’s right navigation area with a direct link to that article. This will increase the search exposure and place the article one click away from the home page. Lastly, I would include links from the Top 100 post to articles already on your site that talk about the same information. This will help drive the search spiders back to old articles, and keep visitors on the site longer.
Getting links directly to your site from Wikipedia can deliver good traffic flows, but it can also be tricky to get past the active editors. In your case, I would then visit Wikipedia and find as many articles as possible that relate to your Top 100 and add content to the pages. Don’t just start adding links, rather add content. As you move through your list, you will find topics that are not yet covered in the Wiki. These are perfect opportunities for you to add new pages to Wikipedia and include that occasional link back to your Top 100 guide. Then, look for opportunities to go back to all the above articles and link some of them to your new Wiki posts. This will allow you to add your links to pages that are not being constantly monitored by editors and send traffic funneling through Wiki to the pages that you are the main contributor to.
Do the above and I can all but guarantee you will see results.
For other people reading this comment: Use some of these suggestions on your own sites and share your results here!
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