Connection & Belonging
advertising, community
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Human impulse to connect and belong to community is a very strong impulse. Humans are hard-wired for social connection, and advertising to this need can be very effective. Using a blog, membership areas, forums and other means of online community inclusion can keep customers coming back and talking about your products.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (ยป)
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