Human impulse to connect and belong to community is a very strong impulse. Humans are hard-wired for social connection, and advertising to this need can be very effective. Using a blog, membership areas, forums and other means of online community inclusion can keep customers coming back and talking about your products.
It appears you are new [...]

Elimination of fear is one of the most persuasive features you can promote. Remember that using fear works much better on people who have a something to lose. People who have everything worry about losing it, and thus are easier to persuade with advertising that capitalizes on fear and insecurity.

Humans are rational beings, yes. But when it comes down to it, emotions often win out. The most rational person in the world can be humbled by lust and desire. We do use our brains, but we’re driven to act by our hearts and our gut feelings.

If you’re just starting out, consider choosing a business name that describes your main business or product. Don’t be too specific that your name only focuses on one aspect of an otherwise larger company, but do try to get some phrase in your business name that will help potential customers remember you and associate you [...]

How Much is Your Website Worth?
Ever wonder how much your website would be worth on the open market? Aside from actually running an auction to see what the market is willing to pay, there is little way of accurately assessing a site’s value. There are few, if any, reliable blanket estimates for a site’s value [...]