Developing Brand Names 1/5
branding
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Brand names must be easily recognized and easy to remember. If your brand name is hard on the ears, and difficult to spell, you have no chance of doing well online. People must be able to spell your brand well enough to find your site in the search engines or better yet, by typing it into the address bar of their web browser.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (ยป)
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