Developing Brand Names 2/5
branding
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A quality brand name must be unique. By that I obviously mean that it should not sound or look like any already established brands, but I also mean the name should be free of commonly used jargon and clichés. I see way too many new companies using unnecessary words in their brand names, such as: .net, .com, pro, quality, top, etc.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (»)
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