Placing an 800 number on your marketing collateral and advertisements can get you noticed by as many as 20% more people. Generally speaking, nearly twice as many people will respond to a 800 number as compared to a local number. I recommend writing your 800 number in a large font and placing it in the [...]

Only when people are buying your product is it actually a “product”. Until that time, your “product” is only a liability. In fact, you should not even consider designing a new product until your customers have (in a sense) told you what that product will be. They will tell you what products are needed, what [...]

Thinking of creating a new product to add to your list of offerings? Begin evaluating every product idea, or enhancement with a product based customer focus. Ask yourself, “Will my customers purchase this item?” I know this sounds simple, but if design a new product without understanding the fundamental purchase potential of your customers, you [...]

I’ve been a WordPress user for many years, and during that time I have seen a lot of plugins. I have compiled the following not only to share my favorite plugins with you, but also to hopefully make your life as blogger easier. All of the plugins listed below are currently in use, or have [...]

Are you currently running a loyalty program, or considering starting one up? Keep in mind that the true objective of any loyalty program is the development of “personal” relationships with with customers. You want them to count on you as they would a friend. If you are already running a loyalty program, be sure to [...]