I’ve been a WordPress user for many years, and during that time I have seen a lot of plugins. I have compiled the following not only to share my favorite plugins with you, but also to hopefully make your life as blogger easier. All of the plugins listed below are currently in use, or have [...]

Are you currently running a loyalty program, or considering starting one up? Keep in mind that the true objective of any loyalty program is the development of “personal” relationships with with customers. You want them to count on you as they would a friend. If you are already running a loyalty program, be sure to [...]

Start with a market niche, but choose your focus carefully. Taking into account your greatest strengths, weaknesses and your available resources. What makes you unique? How are you different from anybody else out there? Keep the answers to these questions in mind throughout the formation of your goals, plans, and strategies.

For effective marketing and branding to work, you must stay consistent with your exposure to your market. Hitting the market hard every few months with nothing in between will not serve as well as keeping a presence in the market on a regular, continuing basis. You don’t have to expose your company the same amount [...]

If you are hoping for a response to a direct mailing, make it easy on them – including a pre-addressed, stamped (or postage paid) envelope is the least you can do. But consider using the Internet as well. Use a website to making responding to your mailing as convenient as possible. Using the Internet also [...]

Think of your marketing/business plan as a work that will always remain “in progress”. As your business expands, continually update and review your strategic marketing plan to ensure you are looking forward and anticipating how your products and services will continue to meet the demands of your customers.

Before you start writing, or even think about writing, a marketing plan you must do your research. Market research is the foundation upon which your entire marketing plan and business operations should be built. Try to answer the questions of who your prospects are, and where, why, when, and how they are motivated to buy [...]

Most businesses get around 80% of their sales revenue from about 20% of their customer base. Knowing and understanding who the 20% people are, and what motivates them can not be overstated. Get to know your best customers and keep them happy, informed, and on your mailing lists!