Most businesses get around 80% of their sales revenue from about 20% of their customer base. Knowing and understanding who the 20% people are, and what motivates them can not be overstated. Get to know your best customers and keep them happy, informed, and on your mailing lists!
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Rumor can be a major issue online when it comes in competition with the truth. Most webmasters are not out purposely posting maliciously lies and disinformation, but sometimes they can be wrong. When a website has published inaccurate information about you or your company, it is best to calmly and directly present them with accurate [...]

Keep a continual eye on what is said about your company online. Getting criticized by an unhappy customer online - in front of the whole world – can quickly become a PR nightmare. Periodically search for your company name online and see what is being said. When necessary join forums and enter into discussion with [...]

Never send advertising materials with multiple messages. A brochure should always maintain a clear, concise message with a specific purpose in mind. Stick to your intended purpose and save the you and the reader time. If you have many purposes, create a marketing plan or campaign to incorporate these goals over time.

When sending brochures or product pitches, it is crucial to provide complete information. Business decisions are generally nor made by one single person or on a whim, and often require thoughtful consideration. So it becomes important to give the decision makers all of the information they will need to make an informed decision about your [...]