Developing Brand Names 3/5
branding
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To be effective, your brand name must be descriptive and emotional. It should convey feeling and create an emotional response in your audience. It should paint a vivid picture of an experience and create in your audience a desire to have the experience and feel the emotions you are presenting.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (ยป)
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