Developing a Brand Name 5/5
branding
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Lastly, a well conceived brand name must describe or alert your audience to the type of products or services that you sell. It is not enough to be creative, if you brand name does not tell a person your company does or sells. Be careful not to get too specific though, or you may find yourself out-growing the brand name as your product-line expands.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (ยป)
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