Know Your Place
campaigns, segments
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Understanding your place in the market is extremely important, but it is not enough to just understand your place. You must recognize and embrace the advantages present. Large companies often aim to lead an industry or dominate an entire market segment. They may use sophisticated and expensive marketing campaigns to do this. Small companies however, can often flourish with only a small piece of an industry or market segment. As a result, a very different style of marketing strategy must be used.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (ยป)
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