Embrace Your Humility

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If one thing in marketing is certain, it is that nothing is ever certain. You may consider yourself a marketing pro, but you are deluding yourself if you think you know how consumers will respond to your advertising. You may have a pretty good guess, you may be right some of the time, but you do not and can not know without doubt. Consumers are human and as such are not predictable. Embrace your own humility and you will be a better marketer as a result.