AdWords Conversion Optimizer Lowers the Eligibility Requirement

If you manage a pay-per-click (PPC) campaign, you may be pleased to learn that Google has lowered the eligibility threshold for using their Conversion Optimizer. This will make it much easier for small business owners to take advantage of the tool’s potential. Improved technology is being credited for the change in policy.

The new threshold requires that you have had 50 conversions recorded in a 30-day period. For many small businesses this may still be out of reach. If this is the case, I recommend a reconsideration of what actually constitutes a “conversion.” Many websites set up their conversions for things like sales, contacts or leads, or downloads of specific documents or brochures. However, I recommend considering more generic actions as “conversions.”

Consider setting a conversion goal as simply directing a person to a specific page of your site or using a conversion funnel to track a visitor through a series pages, rather than requiring a sale or lead to create a conversion. Doing this you will have many more conversions recorded and will be able to make use of the tool with great results.

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