External Perspective 3/6
Marketing, perspectives
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Step 2 in gaining an external perspective of your company is speaking directly with key influencers of your company. These people are outsiders that know your company well. They are not customers and they are not competitors – often these people are board members, reporters, consultants, company lawyers, etc. Interviewing these people about your company can be dicey, so I often advise that companies hire a consultant to collect this information.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (ยป)
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