External Perspective 4/6

October 29th, 2008 | Marketing Tip of the Day | 0 Comments

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Step 3 in the assessment of your company from an external perspective deals with your company’s touchpoints. Touchpoints are the interface of a product, service or brand with customers, employees and stakeholders. They are any point of contact between your company and your market. These include voicemail, Web sites, emails, faxes, customer support, shipment inserts, etc. You must identify all of your touchpoints and evaluate their success and look for ways to improve.

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About the Author

Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (»)

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