External Perspective 5/6

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Step 4 in your external perspective evaluation returns to your customers. Step 1 discussed the need to open communication and listen to your customers, now I am recommending a customer satisfaction survey. I believe there is only one question that you need to ask, “Why would, or wouldn’t, you recommend our company to others.” That’s it. There is no need for any other questions, the answer to this will have all the information that you need.

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