External Perspective 6/6

October 31st, 2008 | Marketing Tip of the Day | 0 Comments

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The final step in your marketing evaluation from the external perspective deals with your competition. You must have an active competitor surveillance program in place. If you customer makes a move, changes their message, or launches a new product, you need to be the first to know. Any move a competitor makes can affect your business, so keep a very close eye on their operations at all time – no matter how small your company is, this is a must.

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About the Author

Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (»)

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