Step 3 in the assessment of your company from an external perspective deals with your company’s touchpoints. Touchpoints are the interface of a product, service or brand with customers, employees and stakeholders. They are any point of contact between your company and your market. These include voicemail, Web sites, emails, faxes, customer support, shipment inserts, [...]

Step 2 in gaining an external perspective of your company is speaking directly with key influencers of your company. These people are outsiders that know your company well. They are not customers and they are not competitors - often these people are board members, reporters, consultants, company lawyers, etc. Interviewing these people about your company [...]

The first step to gathering an external perspective of your company comes directly from your customers. Your customers have a relationship with your company, products and services. As a result, they are in a unique position to provide intimate feedback about your company. There are many ways to get this information from your customers, but [...]

Last week I wrote about the two main perspectives for evaluating your company and your marketing efforts. This week I am looking at the external perspective and evaluating the top 5 steps to assess your company from an outside view. Marketing is about tapping into your market and conducting valuable outside research is crucial to [...]

This Photoshop Tutorial will walk you through the creation of a killer abstract sports poster design. While I am using this tutorial to show a sports subject, the techniques used can be effective for a wide variety of subjects.
If you complete this exorcise, please be sure to share your results in the comments below.