Last week I wrote about the two main perspectives for evaluating your company and your marketing efforts. This week I am looking at the external perspective and evaluating the top 5 steps to assess your company from an outside view. Marketing is about tapping into your market and conducting valuable outside research is crucial to [...]

This Photoshop Tutorial will walk you through the creation of a killer abstract sports poster design. While I am using this tutorial to show a sports subject, the techniques used can be effective for a wide variety of subjects.
If you complete this exorcise, please be sure to share your results in the comments below.

On Sunday I wrote about the importance of understanding your company from an internal and external perspective. I now want to further explain what the internal view is and how to understand it. The internal view of your company comes from within and best evaluated through reporting, analysis, and projections. A SWOT analysis is great [...]

There are two basic perspectives to view a business – internal and external. People often view their company from an internal perspective alone. This, in an of itself, is not a problem. From the inside you are best suited to see strengths and weaknesses. However, it is important that you are aware of the external [...]

When it comes to company image, change is inevitable and should be embraced. Consumers are migrating across the web and Internet communities at the speed of light. This is a world of instant communication and change happens fast. You must embrace this and go where your consumers go, or risk being left behind. Open a [...]

Marketing is about being in “the market.” A major element of this is keeping your eyes and ears open. Large companies often accomplish this through market research studies. But the little guys can do it too. In this age of Web 2.0 and social networking, it is easier than ever before for small companies to [...]

Serious budgets tend to be involved when looking to create the kind of widespread brand awareness and buzz required to heighten consumer interest and lead to mass conversions from searches, and when big money is involved, mistakes can be very damaging.
There are hundreds, if not thousands, of tips and strategies to improve your AdWords [...]

Google has announced they will be holding their third webmaster live chat event. The event is set to take place on Wednesday, October 22 at 9am (PST) or noon (EST).
Registration for the event is free and painless. Google will be using their new tool, Google Moderator to manage questions. Adam Lasnik, Google’s first Search Evangelist, [...]