It is estimated that each day people are exposed to upwards of 3,000 marketing messages. To compete against this volume of background noise your marketing message must come through loud and clear. Your advertising materials and branding efforts must be consistent across the board so people can instantly recognize your company when they see it.
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In the beginning, most small businesses do all of their marketing in-house. This is a good thing, but when you are writing all of your own press releases, designing your own brochures, and stamping your own direct mailings, you run the risk of getting burnt out. If your marketing plan is working, it may be [...]

Unfortunately, I am forever encountered by people that seek marketing as a kind of miracle or magic pill that will forever cure all of their ills. Then after a few short weeks and spending though their marketing budget in a matter of days, they are yet to see results and become discouraged. Placing a handful [...]

If you are tracking your advertising results or web traffic, you are already ahead of the curve. However, many new marketers find themselves looking at so many reports that little real information can be gained. You can spend hours looking at complex analytics and gain very little insight. Before creating your reports and going [...]

There is a lot of buzz this evening about a new list of the Top 100 Web Designers to follow on Twitter, and I am very happy to have made the list. If you’re looking to connect with other web designers on Twitter then this top 100 list will be a great start. There are [...]

Over the years I have encountered a number of small businesses that do not have a marketing plan in place, despite operating for years. How can you have confidence in the growth of your business if you do not have a plan? A marketing plan forces you understand why you are in business, where you’re [...]

Conventional wisdom says that if your Web pages appear outside the first few responses on a search engine, most people will miss you. The chart below, however, explores an exception to that rule – the niche searcher.
In this case, niche searchers were industrial engineers – who often find themselves forced to dig deep into [...]

We have all head the saying, “It takes money to make money.” In marking that could not be more accurate. If you refuse to spend on marketing, how do you expect your business to grow? I recommend that clients change their perception of marketing spending and think of it as investing rather than as spending. [...]