If you manage a pay-per-click (PPC) campaign, you may be pleased to learn that Google has lowered the eligibility threshold for using their Conversion Optimizer. This will make it much easier for small business owners to take advantage of the tool’s potential. Improved technology is being credited for the change in policy.
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Admit it… You are human! You are limited in the number of things that you can actually accomplish in any given day, week, month, year. To be a successful marketer you must learn to manage efficiently and recognize the power of collaboration. Take a step back from your operations and asses your current work flows [...]

Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Amazingly, we get these spam emails too: “Dear Google.com, I visited your website and noticed that you are not listed in most of the major search engines and directories…” Reserve the same skepticism for unsolicited email about [...]

If one thing in marketing is certain, it is that nothing is ever certain. You may consider yourself a marketing pro, but you are deluding yourself if you think you know how consumers will respond to your advertising. You may have a pretty good guess, you may be right some of the time, but you [...]

Many marketing ideas have lived and died without ever getting a chance to work, simply because those in charge of the campaign failed to follow through. Some people are better at generating ideas than implementing them, some are actually scared of implementation, and others are just not organized enough to follow through properly. What ever [...]

When writing direct mail it is vital that you understand what direct mail is and how is intended to work. Direct mail is in essence a written brochure with a twist. It is a form of direct-response advertising, but unlike other printed ads it has the added goal of asking the reader to follow a [...]

In one word, the answer is trust. In order to build customer loyalty, you must value the relationship between you and the customer over the transaction itself. This is especially important if you are selling complex products or services. Most sales and marketing people simply do not understand this most fundamental, and some believe incorrectly [...]

As a small company or entrepreneur you must be willing to embrace risk; fearing failure will do you no good. As a small to mid-size company one of your distinct advantages over the bigger competition is your size. As a small company you are free to move quickly and change your marketing faster than others. [...]