Google has announced they will be holding their third webmaster live chat event. The event is set to take place on Wednesday, October 22 at 9am (PST) or noon (EST).
Registration for the event is free and painless. Google will be using their new tool, Google Moderator to manage questions. Adam Lasnik, Google’s first Search Evangelist, [...]

It is estimated that each day people are exposed to upwards of 3,000 marketing messages. To compete against this volume of background noise your marketing message must come through loud and clear. Your advertising materials and branding efforts must be consistent across the board so people can instantly recognize your company when they see it.

In the beginning, most small businesses do all of their marketing in-house. This is a good thing, but when you are writing all of your own press releases, designing your own brochures, and stamping your own direct mailings, you run the risk of getting burnt out. If your marketing plan is working, it may be [...]

Unfortunately, I am forever encountered by people that seek marketing as a kind of miracle or magic pill that will forever cure all of their ills. Then after a few short weeks and spending though their marketing budget in a matter of days, they are yet to see results and become discouraged. Placing a handful [...]

If you are tracking your advertising results or web traffic, you are already ahead of the curve. However, many new marketers find themselves looking at so many reports that little real information can be gained. You can spend hours looking at complex analytics and gain very little insight. Before creating your reports and going [...]