There is a lot of buzz this evening about a new list of the Top 100 Web Designers to follow on Twitter, and I am very happy to have made the list. If you’re looking to connect with other web designers on Twitter then this top 100 list will be a great start. There are [...]

Over the years I have encountered a number of small businesses that do not have a marketing plan in place, despite operating for years. How can you have confidence in the growth of your business if you do not have a plan? A marketing plan forces you understand why you are in business, where you’re [...]

Conventional wisdom says that if your Web pages appear outside the first few responses on a search engine, most people will miss you. The chart below, however, explores an exception to that rule – the niche searcher.
In this case, niche searchers were industrial engineers – who often find themselves forced to dig deep into [...]

We have all head the saying, “It takes money to make money.” In marking that could not be more accurate. If you refuse to spend on marketing, how do you expect your business to grow? I recommend that clients change their perception of marketing spending and think of it as investing rather than as spending. [...]

If you manage a pay-per-click (PPC) campaign, you may be pleased to learn that Google has lowered the eligibility threshold for using their Conversion Optimizer. This will make it much easier for small business owners to take advantage of the tool’s potential. Improved technology is being credited for the change in policy.