Good brand names are imaginative and original. I generally try to break down the product or service into a list of adjectives that come to mind when thinking about them. From this list I try to find words and phrases that capture the essence of the company without choosing anything too cliche. The name must [...]

To be effective, your brand name must be descriptive and emotional. It should convey feeling and create an emotional response in your audience. It should paint a vivid picture of an experience and create in your audience a desire to have the experience and feel the emotions you are presenting.