Comments on: Optimal Email Marketing Delivery Times http://www.zachgraeve.com/2008/11/12/marketing-email-delivery-times/ Web development, graphic design tutorials and daily marketing tips Wed, 17 Feb 2010 04:00:49 -0500 http://wordpress.org/?v=2.8.1 hourly 1 By: zacheos http://www.zachgraeve.com/2008/11/12/marketing-email-delivery-times/comment-page-1/#comment-24911 zacheos Thu, 13 Nov 2008 02:01:17 +0000 http://www.zachgraeve.com/?p=1001#comment-24911 Great points... I couldn't agree more about testing. Ideal delivery times can vary drastically from audience to audience. I have heard of websites that cater to younger, techy readers that get better clickthrough rates and increased pages/visit by sending newsletters at midnight when their audience is surfing the web late night. Great points… I couldn’t agree more about testing. Ideal delivery times can vary drastically from audience to audience. I have heard of websites that cater to younger, techy readers that get better clickthrough rates and increased pages/visit by sending newsletters at midnight when their audience is surfing the web late night.

]]> By: Francois Lane http://www.zachgraeve.com/2008/11/12/marketing-email-delivery-times/comment-page-1/#comment-24904 Francois Lane Wed, 12 Nov 2008 22:13:31 +0000 http://www.zachgraeve.com/?p=1001#comment-24904 Great post! I would add two points: 1- Test! Don't assume early in the morning is the best moment unless you tested different times during the day. 2- Be consistent. You want people to expect your emails, especially for frequent mailings like daily newsletter. Pick a time, like 8AM, and make sure your mailing goes out at 8AM sharp every day. Francois Lane CakeMail Great post! I would add two points:

1- Test! Don’t assume early in the morning is the best moment unless you tested different times during the day.
2- Be consistent. You want people to expect your emails, especially for frequent mailings like daily newsletter. Pick a time, like 8AM, and make sure your mailing goes out at 8AM sharp every day.

Francois Lane
CakeMail

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