Soft v. Hard
goals, Marketing, plans
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Marketing is all about setting goals, so it is important that you understand the difference between hard goals and soft goals. A hard goal is one that can be quantified and measured, for example: increase sales by Christmas, or complete website updates by January. Soft goals are not quantifiable and are difficult to measure, for example: improve company image, or strengthen reputation. A balance of soft and hard goals should be part of every marketing plan.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (ยป)
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