Strategize the 4 P’s

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Remember the 4 P’s of marketing (Price, Product, Place, Promotion) when you develop action strategies. Since the four P’s cover the majority of all marketing decisions you must consider strategies for each. Developing a marketing strategy not only requires that all options be considered, but that the pros and cons of every action is correctly evaluated. Good marketers are separated from the bad by their ability to asses pros and cons, not by their ability to develop ideas.

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