Rationale is Everything
Marketing, rationale, strategy
November 18th, 2008 | Daily Marketing Tips | Written by zacheos | 0 Comments
Marketing strategies are nothing without a rationale. Your rationale statement provides a narrative explaining how and why you have chosen a particular strategy. This establishes your logic pattern and helps others to understand why a strategy is the best option. This helps people in the future pick up where you leave off and complete a strategy or expand on it without re-inventing the wheel.
