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Newspaper Ads

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November 20th, 2008 | Daily Marketing Tips | Written by zacheos | 0 Comments

Pros: Newspapers target a large audience, make geographic targeting possible, provide split-run testing ability, and offer immediate exposure.

Cons: Newspapers are cluttered and print with poor quality reproduction, most ads focus on sales and promotions (rather than branding), and they have a very short shelf-life.

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