Yellow Pages

November 22nd, 2008 | Marketing Tip of the Day | 0 Comments

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Pros: Yellow Pages appeal to “ready-to-buy” consumers, are relatively inexpensive, offer a long shelf-life, and provide easy results tracking.

Cons: Yellow Pages have very long lead times, ads are always positioned directly next to the competition, and creatively in ads is limited.

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About the Author

Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (»)

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