Direct Mail

November 26th, 2008 | Marketing Tip of the Day | 0 Comments

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Pros: Direct mail is a precisely targeted medium, can be personalized, keeps marketing information away from your competitors, permits split run testing, and it takes very little creative investment.

Cons: Direct mail pieces require a long read time by the viewer, involve extensive mailing list management, typically require follow-up letters or calls to be effective, and they involve extensive production time.

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About the Author

Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (»)

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