Marketing strategies are nothing without a rationale. Your rationale statement provides a narrative explaining how and why you have chosen a particular strategy. This establishes your logic pattern and helps others to understand why a strategy is the best option. This helps people in the future pick up where you leave off and complete a [...]

Remember the 4 P’s of marketing (Price, Product, Place, Promotion) when you develop action strategies. Since the four P’s cover the majority of all marketing decisions you must consider strategies for each. Developing a marketing strategy not only requires that all options be considered, but that the pros and cons of every action is correctly [...]

Focusing your marketing on specific niche groups is not only to increase the effectiveness of your campaigns, it is just good business practice. I have consulted many companies that unnecessarily market to large segments of people and get poor conversions (and wonder why). By channeling your efforts and directing the messages to smaller niche groups, [...]

One of the most important decisions you will ever make in marketing is who you are going to target with your message. Think about it. You can have the most inspiring product, brilliant idea and innovative advertising, but if you are marketing to the wrong group of people your message will fall on deaf ears. [...]

Webmasters often ask, “What are some ways that I can improve my website’s performance in Google?” or, “How does SEO really work?” There are literally endless answers to these questions and for the inexperienced webmaster it can be a daunting task to filter through all the SEO advice and articles on the web.
In an [...]

If you are a B2B or consumer marketer and use email marketing mailings you need to be aware of the effects of delivery times on your response and open rates.
Sending your emails at the right time of the day is critical to the success of your campaigns, especially if you are mailing mainly to business [...]

Marketing is all about setting goals, so it is important that you understand the difference between hard goals and soft goals. A hard goal is one that can be quantified and measured, for example: increase sales by Christmas, or complete website updates by January. Soft goals are not quantifiable and are difficult to measure, for [...]

Writing a company vision statement does not need to be difficult. By answering 5 simple questions your vision will become clear.
1.) What do we want to be known for?
2.) What is our business?
3.) What are our markets?
4.) What position do we want to be?
5.) How far do we intend to reach?
Example: zacheos will be a [...]