Once you have completed your marketing and business development plans, I recommend creating a yearly marketing timeline of action items. Each item should indicate the costs, staff required, notes, and completion dates on the timeline. This can be a simple Excel spreadsheet or a complex Gantt chart. The idea here is to commit your resources [...]

I cannot over stress the importance of marketing daily. If you ever find yourself confused about what marketing activity you should do first, just consider your time and money. Think, “What marketing activity can I do with the time and money I have right now.” Take your answer and go from there. Set priorities for [...]

One of the single greatest lessons to learn about marketing and business development is simply to always be improving. Never complete a campaign or a project and sit back to admire your job well done. Every day is a new chance to improve on what you did the day before. It can be a simple [...]

No tip today… Just get out there and vote! This election is far to important to sit on the sidelines. Regardless of the long lines, make sure your vote is counted and you are a part of the change that this country so badly needs. If you have already voted, do what you can to [...]

Marketing plans are not optional. They are the groundwork for action and the basis upon which informed marketing decisions are made. Creating a marketing plan is a way of committing your ideas to action. By assessing your goals and ideas and defining your Objective, Rationale, Project Leader, Timeline and Budget, you will be committed with [...]