A press release is not an advertisement and should not overtly attempt to sell your product or service. Instead they give the media what they want, a story. A press release should provide: the Who, What, When, Where and How that uses your products or services in a story format. Try to include some emotions [...]

Some recent studies show that a lion’s share of business calls go directly to voicemail. And if your business is anything like the majority, your voicemail message is a huge marketing opportunity for you. Don’t forget to mention your website address in your voicemail, and as an added bonus promote a hot product or new [...]

In this day and age of marketing communications, a marketing database is a MUST! Even if you run a small business, you must keep a database. Start keeping a database of customers, prospects, vendors, contacts, friends, relatives… anybody who interacts with your company! Track name, address, phone numbers, lead source, and date the record was [...]

In today’s constantly evolving world, change is instant. Markets and public opinion can change overnight. This world of instantaneous communication requires that you engage in an ongoing dialogue with consumers. Keeping a keen ear on the communication between your company and your customers will help improve your operations, identify new opportunities, and refine your sales [...]

Personal tactics are multi-dimensional. They require a face-time and are dynamic. Impersonal tactics are flat. They do not require any face-time and they remain static. A successful marketer must be aware of what type of tactics they are employing and cognizant of ways to blends both types. All too often, a company’s marketing effort suffers [...]

Many marketers get into an unhealthy habit of following trends in only their own industry. Unless you want to be closed minded, you have to get out there and study other industries. If you are a service provider, take a minute to examine how children’s toys are marketed. If you are a manufacturer, study you [...]

Google has announced a new campaign-level option permitting advertisers to create ad campaigns targeted directly to users of the new T-Mobile Android phone, the G1, and the iPhone. This new campaign targeting option also extends AdWords campaigns to any mobile device that have full HTML browser support.
Some of the biggest benefits of this are in [...]

Without a detailed timeline, your marketing tactics are nothing more than a list of actions. Placing your marketing tactics and intermediate actions into a timeline spreadsheet along with columns for budget and assigned staff, creates a very powerful planning tool for the management of your overall marketing plans, campaigns and strategies. I have personally used [...]