Billboards
ads, advertising, billboards, media
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Pros: Roadside billboards provide a great medium for increasing brand awareness, permit geographic targeting through placement, and they are very cost effective given their reach.
Cons: Roadside billboards must have a very brief message to permit reading from passing vehicles, rely on the memory of consumer for locations and phone numbers, better for brand awareness than direct call to action.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (ยป)
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