Billboards
ads, advertising, billboards, media
December 1st, 2008 | Daily Marketing Tips | Written by zacheos | 0 Comments
Pros: Roadside billboards provide a great medium for increasing brand awareness, permit geographic targeting through placement, and they are very cost effective given their reach.
Cons: Roadside billboards must have a very brief message to permit reading from passing vehicles, rely on the memory of consumer for locations and phone numbers, better for brand awareness than direct call to action.
