Telemarketing
advertising, media, telemarketing
December 2nd, 2008 | Daily Marketing Tips | Written by zacheos | 0 Comments
Pros: Telemarketing can be more cost effective than door-to-door sales, permits accurate results tracking, and telemarketing databases can often double as direct mail lists.
Cons: Telemarketing is one of the more intrusive methods of marketing, can often do more to hurt branding than help your image, and it requires professional callers and well executed scripts to be effective.
