Telemarketing

December 2nd, 2008 | Marketing Tip of the Day | 0 Comments

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Pros: Telemarketing can be more cost effective than door-to-door sales, permits accurate results tracking, and telemarketing databases can often double as direct mail lists.

Cons: Telemarketing is one of the more intrusive methods of marketing, can often do more to hurt branding than help your image, and it requires professional callers and well executed scripts to be effective.

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About the Author

Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (»)

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