Press Releases

December 4th, 2008 | Marketing Tip of the Day | 0 Comments

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Pros: Press releases can establish solid credibility, they often lead to reprints which extend the story life, can be used as marketing collateral, and they can often drive traffic to a website.

Cons: Press releases offer no guarantee that your story will be syndicated, often require a long lead time, and they do not provide total creative control.

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About the Author

Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (»)

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