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Press Releases

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December 4th, 2008 | Daily Marketing Tips | Written by zacheos | 0 Comments

Pros: Press releases can establish solid credibility, they often lead to reprints which extend the story life, can be used as marketing collateral, and they can often drive traffic to a website.

Cons: Press releases offer no guarantee that your story will be syndicated, often require a long lead time, and they do not provide total creative control.

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