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Trade Shows

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December 5th, 2008 | Daily Marketing Tips | Written by zacheos | 0 Comments

Pros: Trade shows provide an engaging and personal selling environment, allow for hands-on product demonstration, provide an opportunity to watch your competitors, and they provide great networking opportunities.

Cons: Trade shows can be very costly (fees, travel, preparation), require staff training and planning, and trade shows can be very fatiguing events to attend and staff.

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