Trade Shows

December 5th, 2008 | Marketing Tip of the Day | 0 Comments

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Pros: Trade shows provide an engaging and personal selling environment, allow for hands-on product demonstration, provide an opportunity to watch your competitors, and they provide great networking opportunities.

Cons: Trade shows can be very costly (fees, travel, preparation), require staff training and planning, and trade shows can be very fatiguing events to attend and staff.

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About the Author

Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (»)

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