Event Marketing

December 6th, 2008 | Marketing Tip of the Day | 0 Comments

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Pros: Event marketing can forge relationships, offer complete creative control, and well executed events offer many opportunities to garner additional press and media attention.

Cons: Event marketing requires a substantial planning investment, time and extensive marketing are required to build a loyalty, and results can be very difficult to quantify and evaluate.

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About the Author

Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (»)

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