Database = Required
communications, databases, leads, Marketing, sales
December 15th, 2008 | Daily Marketing Tips | Written by zacheos | 0 Comments
In this day and age of marketing communications, a marketing database is a MUST! Even if you run a small business, you must keep a database. Start keeping a database of customers, prospects, vendors, contacts, friends, relatives… anybody who interacts with your company! Track name, address, phone numbers, lead source, and date the record was updated. This basic info will form the beginning of your (hopefully) ever expanding marketing database.
