In a new study, released today by MarketingSherpa, consumer marketers were asked to rank the ROI of various online marketing tactics during Q4 2008. Once again, email, SEO and paid search top the list. A shift in budget spending is also seen, as marketers are shifting away from expensive branding campaigns toward more measurable online… Read the rest
UPDATE: The script referred to below, email signature generator has been surpassed by a new Chrome Extension… Read more here
After I finished writing my previous post on HTML signatures I went to reply to an email and realized the email signature was being placed at the very end of the quoted email.… Read the rest
UPDATE: The script referred to below, email signature generator has been surpassed by a new Chrome Extension… Read more here
If you are using Gmail, then you probably by now have realized that Gmail does not allow HTML signatures. And if you are anything like me, you refuse to accept “no” as an… Read the rest
While it is important to keep subject lines as short as possible to address your message, the order in which you put the words in your subject is also extremely important. I recommend front-loading your subject lines with “benefit” words that tell the recipient what they can expect to gain from reading your email. Phrases… Read the rest
It is obvious to all of us that the world economy is in a tailspin, but that is no reason to give up now! Recessionary periods are one of the best times to go after market share. If your competition is scrambling to keep their head above water, now is your chance to go for… Read the rest
