In a new study, released today by MarketingSherpa, consumer marketers were asked to rank the ROI of various online marketing tactics during Q4 2008. Once again, email, SEO and paid search top the list. A shift in budget spending is also seen, as marketers are shifting away from expensive branding campaigns toward more measurable [...]

UPDATE: The script referred too below, email signature generator has been updated. You may now choose to place your signature above the reply, and you may also add their bookmarklet directly to your Chrome bookmarks bar.
After I finished writing my previous post on HTML signatures I went to reply to an email and realized the [...]

UPDATE: The script referred too below, email signature generator has been updated. You may now choose to place your signature above the reply, and you may also add their bookmarklet directly to your Chrome bookmarks bar.
If you are using Gmail, then you probably by now have realized that Gmail does not allow HTML signatures. And [...]

While it is important to keep subject lines as short as possible to address your message, the order in which you put the words in your subject is also extremely important. I recommend front-loading your subject lines with “benefit” words that tell the recipient what they can expect to gain from reading your email. Phrases [...]

It is obvious to all of us that the world economy is in a tailspin, but that is no reason to give up now! Recessionary periods are one of the best times to go after market share. If your competition is scrambling to keep their head above water, now is your chance to go for [...]

Let’s be honest here, 99.99% of the information on Twitter has absolutely no importance whatsoever. If you are a brand manager or have found some way to make money from Twitter then congrats to you – keep doing what you are doing. But if you like the other 98% of Twitter users, you are just [...]

Americans everywhere are looking for savings and they are turning to the Internet to do it. With people performing cost-conscious searches such as “best deal on ____” “discounted ____,” “cheap____,” or “lowest price on ____”, now is your chance to tap into an emerging group of searchers – the budget minded. Proper optimization of both [...]

With so many people embracing social networking and interacting with each other online, there has never been a better time to encourage public participation on your websites. User-generated content is here to stay and you should be embracing this, not running from it. Take Amazon and TripAdvisor for example, they lead their niches by embracing [...]