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Relative Thinking

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January 5th, 2009 | Daily Marketing Tips | Written by zacheos | 0 Comments

It is important to keep in mind our natural tendencies as humans to think in relative terms. Consider this example, when considering the purchase of a $500 suit, the majority of people will not drive 15 minutes to save $10 at another store. However, when considering the purchase of a $25 item, many people will now drive to 15 minutes to save $10.The amount saved and time involved are the same, but people make decisions based on the relative options.

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