Power of Herding
behavior, herding, Marketing
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Herding is an excessive collective behavior in which people believe that something is good (or bad) on the basis of other people’s previous behavior. This can often be seen when people want to go to a restaurant where people are waiting outside. If a restaurant is never busy, people assume that others know something they don’t. There are millions of ways to use human herding tendencies in your marketing. Think about ways that you can show your customers that others are enjoying your products.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (ยป)
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January 16, 2009 @ 7:30 am
[...] few days ago I published a daily marketing tip that discussed the power of herding. I now want to take a more in-depth look at this principle and discuss how I take advantage of this [...]