What’s Better than Free?
consumers, free, Marketing, sales
January 15th, 2009 | Daily Marketing Tips | Written by zacheos | 0 Comments
Consumers have a nasty habit of perceiving things that are free as being immensely more valuable than they really are. Generally speaking, people are loss-averse. However, when an item is presented as “free,” the consumer perceives no loss and is far more likely to exhibit “buying” behavior. At Amazon.com, Super Saver shipping was introduced and people were enticed to purchase more books to qualify for “free” shipping, resulting in increased sales across the board.
