What’s Better than Free?

January 15th, 2009 | Marketing Tip of the Day | 0 Comments

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Consumers have a nasty habit of perceiving things that are free as being immensely more valuable than they really are. Generally speaking, people are loss-averse. However, when an item is presented as “free,” the consumer perceives no loss and is far more likely to exhibit “buying” behavior. At Amazon.com, Super Saver shipping was introduced and people were enticed to purchase more books to qualify for “free” shipping, resulting in increased sales across the board.

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About the Author

Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (»)

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