Focus on Customer Retention
blogs, customers, social mediaI know, I know, you have heard this a million times. It is far less expensive to keep an existing customer than acquire a new one. You should be especially mindful of this during harsh economic times like we are having now. I recommend having a section on customer retention in your marketing plan and making this a priority in your efforts. Focus on the needs of your clients, elicit and respond to feedback, look for growth opportunities using up-selling and cross-selling strategies, and actively engage your customer base through social media. Use blogs, surveys, forums, widgets, and social networking profiles to proactively shape to conversation about your products and services. Use these media to gain exposure and gather feedback – be sure to deliver on your promises and respond to questions and comments.
Zach, Thanks for your customer retention tip. Agree with you that customer retention efforts should be prioritize during economic downturn. Even when our existing customers do not want to buy anything now, our efforts of consistently communicating and keeping them happy will be fruitful in long-term.
Comment by Chokyi - focus on customer retention — March 1, 2009 @ 6:54 pm
it is a nice post with have a nice article.it is really nice.keep it up..
Comment by Louisiana — July 23, 2009 @ 12:26 am