Content Strategy
blogs, content, keywords, SEO | Search Engine Optimization, strategyHave a blog? How about a content strategy? If you answered “yes” to only one of these questions you are missing out on valuable search traffic. It is not enough to just have a blog and write about topics of interest to your readers. You need to have a content strategy that includes choice keywords. Make a list of all the keywords in your industry, especially the main phrases that deal with your specific niche. Then use this list to guide your writing. Your goal is to use every possible keyword phrase in your site and link them back to other relevant posts or main pages of your site. As you write an article, cross off the keywords that you have covered. Just keep moving through your list day-by-day, post-by-post. Eventually (and this may take a year or longer) you will reach the end of your list… Then, start over again!
