Following these six democratic principles – on the part of both consumers and marketers – will lead to better marketing.
Exchange
The act of exchange between a buyer and a seller can create value for each and also create value for society. Exchanges are fair, equitable and socially responsible.
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Before you can really get into the world of social media, your company will need a corporate blog. Your blogging strategy can grow and develop over time, that is okay. You can also take some time to really hammer out the details of your blogging strategy from the start (read The Secret Behind Good Content [...]

There are a lot of people that want to develop a social media strategy, but have no idea where to begin. This article provides a Six Step guide to developing a social media strategy. Of course, a fully developed social media marketing plan would be much more in depth, but this guide will get you [...]

Google has announced longer snippets in the SERPs. This move was made to help better understand the context of a search result when dealing with longer search phrases.
To give context to the search results for a typical search, Google provides both a dark blue title and a snippet from the page. The snippet displays text [...]

If you are a freelance graphic designer, marketing consultant or web developer, at some point you will have to determine what you are worth per hour. Being the best in the field, having the most amazing marketing plan, and even having a long list of clients may not be worth anything if you are giving [...]

I was given a demo of a product called WordStream recently, and thought it was pretty slick, so I wanted to give quick run down of what the tool does and how it works.
The software is Web-based and I think they did a really nice job on the UI:

Basically, WordStream lets you create and manage [...]

It is human nature to procrastinate. We all have problems with self-control, related to immediate and delayed gratification. However, that doesn’t mean there aren’t ways to overcome this. If you are having trouble staying on task and getting your work done in a timely manor, try a daily schedule. Start by creating a to-do list [...]

Despite the economy, the failing stock market, massive losses to 401k’s and retirement accounts, there are still some people brave enough to see a layoff as an opportunity to start a business. These people are turning to the web in massive numbers and driving social media and blogging to new heights.
Today’s headline at CNN Money [...]