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Before you can really get into the world of social media, your company will need a corporate blog. Your blogging strategy can grow and develop over time, that is okay. You can also take some time to really hammer out the details of your blogging strategy from the start (read The Secret Behind Good Content Strategy for more on developing a blogging strategy). In addition to posting regularly on your company blog, you also need to join the conversation online. This includes scanning the web for conversations and posts that relate to your company and industry.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (ยป)
Contact Zach: Company Website | Email
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