It isn’t all about what you are selling but the way that the products and/or services you provide are marketed and presented. If a company’s marketing concepts/campaigns are lackluster, so will be the sales, regardless of how magnificent or mediocre a product or service is. People will settle for mediocrity so long as the company [...]

It is critical to identify your consumer loyalty to learn from and respond to your customer base. Are there specific products or services that show considerable loyalty, demonstrated by surveys, consumer feedback, low churn rates? Are there groups of highly loyal customers that can be identified by specific demographic characteristics? Do these customers have sufficient [...]

Customer loyalty is a valuable asset to a company. Beyond being a asset, consumer loyalty is tried an true competitive advantage. Loyalty to incumbent brands makes it much harder and far more expensive for new competitors to enter the market. Loyalty will protect profits, drive down branding costs, and give your company command over the [...]

There is no substitute for in marketing testing of new marketing creatives. Try testing your new creatives in market on small scale samples. Real market testing has a major advantage or traditional testing: you can see it an believe it! A product moving from the shelves into the homes of your consumers is far more [...]

You must develop a common understanding of you company goals and metrics between your marketing and finance departments. Start by having representatives from the two departments identify things that they can agree on. This could be very broad, such as the goals of your marketing initiatives and the metrics for measuring them. Remember that your [...]