Merge Markeing and Finance
goals, Marketing, metrics
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You must develop a common understanding of you company goals and metrics between your marketing and finance departments. Start by having representatives from the two departments identify things that they can agree on. This could be very broad, such as the goals of your marketing initiatives and the metrics for measuring them. Remember that your metrics will likely include quantitative and qualitative reporting. It is necessary for finance to understand the importance of qualitative measures and be on the same page with marketing when it comes time to evaluate your company’s results.
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Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (ยป)
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