In Market Testing

April 2nd, 2009 | Marketing Tip of the Day | 0 Comments

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There is no substitute for in marketing testing of new marketing creatives. Try testing your new creatives in market on small scale samples. Real market testing has a major advantage or traditional testing: you can see it an believe it! A product moving from the shelves into the homes of your consumers is far more telling to your higher-ups than a bunch of confusing measurements provided by your market research team. Purchase likelihoods and intentions mean nothing when compared to actual sales.

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About the Author

Zach is a marketing consultant and owner of a FL web design and marketing group. He offers graphic design and marketing services, speaks on Internet marketing, and blogs about it all in his free time. (»)

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