In Market Testing
Marketing, research, sales, testing
April 2nd, 2009 | Daily Marketing Tips | Written by zacheos | 0 Comments
There is no substitute for in marketing testing of new marketing creatives. Try testing your new creatives in market on small scale samples. Real market testing has a major advantage or traditional testing: you can see it an believe it! A product moving from the shelves into the homes of your consumers is far more telling to your higher-ups than a bunch of confusing measurements provided by your market research team. Purchase likelihoods and intentions mean nothing when compared to actual sales.
