It isn’t all about what you are selling but the way that the products and/or services you provide are marketed and presented. If a company’s marketing concepts/campaigns are lackluster, so will be the sales, regardless of how magnificent or mediocre a product or service is. People will settle for mediocrity so long as the company provides the consumer with an experience that allows us to spend freely and guiltlessly. The “experience” companies should strive to provide should model the exquisite first taste of a Godiva truffle that is provocatively packaged so that one finds its allure undeniably tempting. The “experience” should be intimate and personable, but creatively constructed for all types of consumers.

Louis Vuitton stores are masters at providing a one-on-one intimate sales experience like no other. In addition to their sales approach, they use chocolate to increase the WOW! Once an item is purchased, your personal shopper packages every item individually in a dust cover and then in its own dark chocolate-colored box and topped off with a seasonal bow or leather strap. The customer’s purchases are then placed in a signature dark chocolate bag that screams to the world where you just came from. Louis Vuitton’s and Godiva’s marketing concepts are to allow the consumer to feel great about their purchase and extending the “experience” to that of a gift. Their product presentation is that of a gift, and who doesn’t like to unwrap a gift? Louis Vuitton and Godiva both have exceptional products and they are marketed, displayed, and provided to the consumer in a manner that evokes emotion and extreme satisfaction. Even a mediocre product or service that is marketed, displayed, and presented in a fashion that creates a “memorable experience” will sell well, and likewise, a great product or service that is marketed in a plain and status quo manner will not sell well, or at all. The take away is this: package your product, refine your service, and market the experience, not the sale.